Entries by Claudio Alegre

Bringing Hollywood To The Insurance Industry

Let’s face it… video is generally a better medium to tell stories than text and pictures. Video brings a moment alive, gives it context, emotion, and color. We would even argue that video in its original format provides a truer version of actual events, because it’s now replicated in its true form. Video combines multiple […]

What Happiness Looks Like For The Insurance Industry

Happiness has been the topic of continuous study, research, and general interest in the last few years. In his book, The Happiness Equation, Neil Pasricha observes: “But after years successfully helping people lead teams, lead businesses, and lead organizations, something slowly dawned on me. Hardly anyone was happy. Every conference lunch was filled with conversations […]

Never Ask Clients What They Want

The problem with asking clients or customers what they want is that most often than not, they don’t know. And this is not because they are dumb or stupid, they’re not. It’s because they have a difficult time imagining what a real solution looks like. It’s not their job to find a cure for their […]

The Real Difference Between Time and Money

I promise you this isn’t a post about the mathematical relationship between these two. More like the personal relationship we each have with them, and as far as how this relationship goes, so goes our business and our lives. We have a really messed up notion of time, and as a consequence money follows this […]

But Why Does it Take So Long to Process a Claim?

It takes 3 years to write a book. Ten thousand hours to become an expert at anything. A journey to Mars takes three hundred days. It takes about 8 years to create a brand in the US. And it currently takes 45-90 days to process a homeowner’s insurance claim. Or does it? Creating stuff that […]