Marketing is about communicating value.
In today’s world where the average person gets bombarded with around 5,000 ads per day, we must be acutely aware of what is it we want to be known for.
In a world where attention is the number one commodity, being remembered for something special is a competitive advantage.
The way to do this is to talk less about our product and more about what are core values are in the context of who we service. Because that’s what people will remember.
Markets change, strategies change, brands pivot, and technology evolves. What shouldn’t change are your core values.
We’re not just about creating software that reduces claim cycle time, and increases claim handling efficiency for carriers, even though we do that very well. We’re about more than that…
We believe that people deserve to be HAPPY and reassured about the choices they make in life, specifically about the companies they put their trust in. In the business we’re in, it’s our job to prove them right!
We believe that a claim is a carriers chance to deliver on their promise. But delivering on the expectations is no longer enough. The carrier must exceed the customers expectations.
This is where the battle is being fought, for hearts and souls. This is what will separate the carriers of today from the carriers of the future.
Our mission is to get you there faster.
We don’t believe in the “you fake it till you make it” school of thought.
You have to be honest about who you are and what you stand for. And if you don’t know what that is, stop, search your WHY, and then get back out there and share your values.
Until then, don’t pretend to be something you’re not.
And by the way, there’s nothing wrong with not knowing what you stand for, it doesn’t make you a bad person or company, just makes you irrelevant to the marketplace.
If you would like to know how our innovative claim process can help you make effective real time decisions, maximize control and minimize costs relating to your claims. Click here to schedule a brief chat with me!
Would love to know your take on the topic, if you’d like to chat, once again you can set up a time right here.
Founder, CEO / TelaClaims. Author, speaker and entrepreneur. David spends most of his time today developing software solutions for the Property Claims and Insurance space. Enjoys good food, fast cars, and a room full of developers, marketers, and videographers. He lives in South Florida with his wife, son and two daughters.